types of attractors in e commercetypes of attractors in e commerce

The difference in the direction of the diagonal in the service process matrix and attractors grid suggests a discontinuity in the approach to delivering service. Select three types of attractors and define and describe each. "Your Order" is about as close as I've come to a solution, but I worry that it's confusing to users who are accustomed to seeing the typical shopping cart. Paper Guidelines The strength of these attractors is that they are difficult to imitate, and often impossible to replicate. A potential of the Web is that it will make mass customization work. An indication of your commitment to continuously learn, upskill & achieve high results.

WebIntermediaries in a distribution process provide the following functions: 1. Similarly, if Web sites are not interactive, they fail to exploit the potential of the new medium. The push for lower costs and control is tending to drive services towards the diagonal. The potential competitive advantages gained through these attractors are high traffic potential (with repeat visits) and creation or enforcement of an image of a dynamic, exciting, and friendly corporation. (*(%8H8c- fd9@6_IjH9(3=DR1%? This course explains how to use the PHP programming language to create a functioning e-commerce website from scratch. Demography (e.g., an interest in fishing) and geography (such as Finland Onlines provision of an extensive directory for Finland) are possible approaches to segmentation. Private Labeling and Manufacturing 4. WebAttractor definition, a person or thing that attracts. This will be achieved, almost without exception, by information technology. A service center provides information tailored to the customers current concern (e.g., what is the balance of my account?). There are 3 types of Attractors to look for in your discovery, insight and understanding of what will excites your customer. Answers all of the questions posed in the assignment (60%) That's what people will receive when they order something. E-Commerce WebA few common business models that shape the world of ecommerce are: B2C Businesses sell to individual consumers (end-users). giving free gift of the recipes. Thus, this chapter provides two decision aids, metaphors and the attractor grid, for those attempting to identify potential attractors, and these challenge managers to rethink the current trend in service delivery. We then show you how to develop advanced e-commerce functionalities to display products online, using simple and effective CSS, PHP and SQL code in any development environment. A path attractor is a set of requirements that initiates WebWestern Governors University StuDocu University Southern New Hampshire University Grand Canyon University University of Massachusetts Lowell Silver Creek High School In new research domains, observation and classification are Because services are frequently simultaneously produced and consumed, they are generally easier to customize than products.

All of the above 1 3 4 YouTube is an example of the following way of developing customer loyalty: Select one: a. Types of attractors . The search engine, which falls in the utility quadrant, needs to discover more about its visitors so that it can become a customer service center. This analysis suggests that Web application designers should try to take advantage of: Stakeholder analysis can be a useful tool for determining which types and forms of attractors to develop.

You can get some help on APA These portals are massive on-ramps to the Internet. Rosetta Stone. E-commerce strategists consider what format and features to give their business site designs the volume of visitors that they want. Is there a reason for replacing these icons? A Web application reduces labor intensity and increases customization. Personal blog 3. Business website 4. In this respect, the introduction of the Web is a discontinuity for some service organizations, and represents an opportunity for some firms to change the structure of the industry. Electronic Commerce: The Strategic Perspective by Richard T. Watson (University of Georgia and USA) is licensed under a Creative Commons Attribution 4.0 International License, except where otherwise noted. Signs, logos, or brands Short of replacing the icon with text, as you suggest, you may confuse the customer unnecessarily by using an unfamiliar icon. 114 0 obj <> endobj Another example is Glazer Children Museum website, and it is the learning C2B Consumers sell to businesses.

E-Commerce Marketing Strategies.

By making the site a drawing card for college students, Tripod can charge advertisers higher rates. Within this category, we also find sites that focus upon specific customer segments and try to become their entry points to the Web. Milk is essentially a food commodity. The real value of on-line communities. The marketers goal is to develop an interactive relationship with individual customers. We may want to look at a new perspective to Business Model Innovation http://www.radicalbasics.com/?p=6, Your email address will not be published. In this post, Ill walk you through 7. Or perhaps your small business needs a 10 Mbps DSL connection because it uses cloud-based services for accounting. In new research domains, observation and classification are common features of initial endeavors. It is the complexity that arises from the interaction of number of non-fixed inputs that gives rise to its power and make its pull interesting to us. If you decide not to purchase your Alison , you can still demonstrate your achievement by sharing your Learner Record or Learner Achievement Verification, both of which are accessible from your Dashboard. In the case of a Web site, sustainable attractiveness is closely linked to the ease with which a site can be imitated. For many services, customization and interaction are associated. company, their target group is the children. For more infoon Attractors look here). Promoting and approaching customer traffic is one of the fundamental reasons single sellers and private The goal is to create a one-stop resource center.

The gift shop 0 Web sites that provide advanced information processing services (e.g., search engines) can become n-dimensional Web freeway intersections with surfers coming and going in all directions, and present significant advertising opportunities because the traffic flow is intenserather like traditional billboard advertising in Times Square or Picadilly Circus. your examples.

As any Apple fan will tell you they believe it is a price well worth paying. The Web increases the richness of communication because it enables greater interactivity between the firm and its customers and among customers. An attractor is a Web site with the potential to attract and interact with a relatively large number of visitors in a target stakeholder group (for example, an auto company will want to attract and interact with more prospective buyers to its Web site than its competitors). The Web site is a customer service center. Fresh milk is the main form of milk consumed in Australia. This website creates the activity Consequently, persuading and motivating customers to seek out interactive marketing communication and interact with advertisers is the biggest challenge facing advertisers in the interactive age. Learn how to build an e-commerce website from scratch using PHP and SQL with this free online web development course. A strange attractor includes number of dynamic variables. Because some software vendors automatically notify registered customers by e-mail whenever they add an update or utility, such sites can have bursts of excessively high attractiveness. Select three types of attractors and define and Web sites have the potential for creating competitive advantage by attracting numerous visitors so that many potential customers learn about a firms products and services or influential stakeholders gain a positive impression of the firm.

The Web, compared to other media, provides a relatively level playing field for all participants in that: A small company with a well-designed home page can look every bit as professional and credible as a large, multinational company. Furthermore, an organization that offers an adaptable or adaptive Web site as a means of differentiation learns more about each customer. Wholesaling and Warehousing 3. In new research domains, observation and classification are common features of initial endeavors. This website helps sole businesses or individuals sell products and services. (Yes you might say now you know youll be late J but that is more comforting than not knowing). Include it in your CV, professional social media profiles and job applications. A good example is driving a car along a road. Science, Technology, Engineering, and Mathematics, Law, Public Safety, Corrections, and Security, Transportation, Distribution, and Logistics, Arts, Audio/Video Technology, and Communications. Guest post by James Streeton-Cook. %PDF-1.5 % If we now turn to the Web, labor intensity disappears as a key element because the Web is an automated service delivery system. The subject of attractors in dynamical systems provides an important connection between measure theoretic and topological dynamics. There is a need for a parallel bulletin board to notify interested attendees about the details of town hall events.

Sustainable attractiveness is dependent on managers understanding what information to deliver and how to present it to stakeholders. Electronic Commerce: The Strategic Perspective, Next: Promotion: Integrated Web communications, Creative Commons Attribution 4.0 International License, Software utilitiesDirectory or search engine. While the customers may make many searches, on any one visit there is little interaction. Ku#I '}5wyWN Right now, lets make something better than whats out there, something really cool and well beat the competition and make a mint. The major weakness is that they often lack interactivity and are static and less likely to attract repeat visits.

By the time I want to complete an order, my focus is on quickly accessing my shopping cart and checking out. The Club There is, however, no way of ensuring that we have identified a unique set of categories. for the target group and gains the high traffic potential. News, Insights, Tips And Stories From Alison. _n9N{ =,juS6)]PNcX`!? Firms with respected and well-known brands (e.g., Coca-Cola) have a degree of exclusiveness that they can impart to their Web sites.

You may even find yourself with a new strange attractor that customers love and pulls them in your direction. For instance, Sprint permits customers to check account balances, UPS has a parcel tracking service, many software companies support downloading of software updates and utilities (e.g., Adobe), and many provide answers to FAQs or frequently asked questions (e.g., Fuji Film).

Social media could be considered a current dominant manifestation of strange attractors. Nevertheless, while investing in easily imitated attractors may provide little gain, firms may have to match their competitors offerings so as to remain equally attractive, thus echoing the notion of strategic necessity of the strategic information systems literature. Making mass customization work.

This was a tactic to attract customers into the store where of course they would also buy other items. For example, it might use an attractor to communicate with employees or it may want to attract and inform investors and potential suppliers. Signing a long-term contract to sponsor a major sporting or cultural event can create the circumstances for a long-lived attractor. Through the combination of simplicity, design and storytelling they have created a heady mix of inspiration, aspiration and sophistication as a response to the continually evolving attractors in tech space. :qrMp@G, nNKB. Become Premium to read the whole document. A valuable, but not necessarily rare, resource for many organizations is the current IT infrastructure. This is a Premium document. For more detail on attractors you may wish to delve into the world of non-linear systems, resilience and complexity. iyXe}&lavY)CI!hj9 Designer News is a large, global community of people working or interested in design and technology. We explain how to build an e-commerce website from scratch using HTML, CSS, Javascript, PHP and SQL. WebGiven the recency of the Web, there is limited prior research on electronic commerce, and theories are just emerging. An incentive for you to continue empowering yourself through lifelong learning. A highly successful portal, such as America Online, attracts a lot of traffic. An interesting extension of this attractor is the electronic trade show, with attached on-line chat facilities in the form of a MUD (multiuser dungeon) or MOO (multiuser dungeon object oriented). WebThese attractors are classified into eight namely ; the entertainment park , the archives , exclusive sponsorship , the town hall , the club , the gift shop , the customer service center , and the freeway intersections or portals . After selecting the targeted stakeholder group, the organization needs to decide the degree of focus of its attraction. These attractors derive their rareness from the reputation and history of the firm or the object. The effect of influencers should be of particular of note. Harvard Business School, 9-397-016. Failure to provide up-to-the-minute results for many sporting events could have an adverse effect on the perception of an organization. website. Lessons from Lean Business have taught us the power of pull systems.

Many software companies distribute upgrades and complimentary freeware or shareware via their Web site.

Town halls have a potentially higher level of interactivity and participation and can be more engaging than sponsorship. that the members earn the points. For example, we use both the archive and entertainment park as metaphors. Copyright 2023 StudeerSnel B.V., Keizersgracht 424, 1016 GC Amsterdam, KVK: 56829787, BTW: NL852321363B01, Educational Research: Competencies for Analysis and Applications (Gay L. R.; Mills Geoffrey E.; Airasian Peter W.), Chemistry: The Central Science (Theodore E. Brown; H. Eugene H LeMay; Bruce E. Bursten; Catherine Murphy; Patrick Woodward), Give Me Liberty! Lets look at This course can also help small businesses widen their customer base and grow. The attractors grid (see See Attractors grid) is a more formal method of classifying attractors, and provided we have identified the key parameters for describing attractors, does indicate complete coverage of the types of attractors. Module 1: Attracting and Retaining Visitors . II Business-to-business buying and selling. This chapter is based on Watson, R. T., S. Akselsen, and L. F. Pitt. Drop Shipping 2. The forums are free, and visitors may directly question an endocrinologist, for instance. How can a service business prosper?

The degree of customization varies across attractors from low (e.g., the digital archive) to high (e.g., a customer service center). The availability of multiple search engines and directories clearly supports this contention. Join the Worlds Largest Free Learning Community, This is the name that will appear on your Certification. If yes, check out Alisons Free Learning Management System here! WebThis is a new type of attractor discovered and reported in 2011. Comprehensive K-12 personalized learning. Contracts eventually run their course, and failure to win the next round of the bidding war will mean loss of the attractor. Promotion: Integrated Web communications, George Zinkhan (University of Georgia and USA), 5. The pull in a good value proposition: 3 Types of Attractor 1.

More importantly, BMW allows the visitor to see and listen to the new BMW Z3 coupe, redesign the car by seeing different color schemes and specifications, and drive the car using virtual reality. Firms should find it useful to re-examine their existing databases to gauge their potential for highly attractive Web applications. There are physical constraints, a set of rules to follow and likely other road users to negotiate. Product descriptions, annual reports, price lists, product photographs, and so forth can be converted quickly to HTML, GIFs, or an electronic publishing format such as Adobes portable document format (PDF). This kind of website asks the visitor to be part of the group and build relationship with others. In new research domains, observation and classification are common features of initial endeavors. (Geek Alert: Be warned, things are about to get a bit geeky. In new research domains, observation and classification are common features of initial endeavors. Branded milk is still available in supermarkets but costs around 50% more and has significantly less shelf space then it used to. This of course allows you to begin the process of designing a business model that delivers to both the customer and the business. To understand how firms distinguish themselves in a flat world, we reviewed marketing research literature, surfed many Web sites (including specific checks on innovations indicated in What's Type #1: B2C model (business to consumer). 1996. Select three types of attractors and define and describe For more details on our pricing, please visit our Pricing Page. Electronic Commerce: The Strategic )U!$5X3/9 ($5j%V*'&*r" (,!!0b;C2( I8/

A broad attractor can be useful for communicating with a number of types of stakeholders or many of the people in one category of stakeholders. Many archives, entertainment parks, and search engines have a general appeal, and there is no attempt to attract a particular segment of a stakeholder group.

The choice then is not between types of attractors, but how much should the visitor pay for degrees of customization. E-retailers are trusted curators and intermediaries of other brands productsthe digital equivalent of physical grocery stores or shopping malls. Exhibit 3.: The service process matrix (Adapted from Schmener). Similarly, mass entertainment should be converted to the personalized performance and interaction of a club. Frequent flyers, an important stakeholder group, have access to their mileage numbers by entering their frequent flyer number and a personal code (customization). Module 1: Attracting and Retaining Visitors . Nonprofit website 8. Benefit Corporations or B Corporations / B-Corps and other such social enterprise structures are being pulled into play and offering new and appealing value propositions which offer choice to many commodities. Merely having attraction power is not enoughthe site might attract visitors briefly or only once. Cross), Forecasting, Time Series, and Regression (Richard T. O'Connell; Anne B. Koehler), Principles of Environmental Science (William P. Cunningham; Mary Ann Cunningham), Psychology (David G. Myers; C. Nathan DeWall), Biological Science (Freeman Scott; Quillin Kim; Allison Lizabeth), Ecommerce- BUS 2202-01- Self-Quiz Unit 1 Attempt review, Ecommerce- BUS 2202-01- Self-Quiz Unit 5 Attempt review, Ecommerce- BUS 2202-01- Review Quiz Attempt review, Ecommerce- BUS 2202-01- Graded Quiz Unit 6 Attempt review, Ecommerce- BUS 2202-01- Graded Quiz Unit 3 Attempt review, Ecommerce- BUS 2202-01- Self-Quiz Unit 8 Attempt review, Ecommerce- BUS 2202-01- Self-Quiz Unit 7 Attempt review, Ecommerce- BUS 2202-01- Self-Quiz Unit 4 Attempt review, Ecommerce- BUS 2202-01- Self-Quiz Unit 6 Attempt review, Ecommerce- BUS 2202-01-Self-Quiz Unit 3 Attempt review, Ecommerce- BUS 2202-01-Self-Quiz Unit 2 Attempt review. The best Web sites both attract and interactfor example, the BMW site shows pictures of its cars and accompanies these with textual information. Question

Exhibit 5.: Ease of imitation of attractors. Your paper should explore how the attractors are used, particularly in innovative ways, within your examples. Tripod is not an archive or the exclusive sponsor of an event. Since the capacity to differentiate is dependent on knowing the customer, the organization is better placed to further differentiate itself. For some services, there should no longer be a reduction but an increase in customization as human-delivered services are replaced by Web service systems. Certain features are known to be attractors of visitors. Other Web sites focus on serving one particular stakeholderthe customer. It

Since then, the characteristics and applications of hidden attractors have garnered widespread attention. There are 3 types of Attractors to look for in your discovery, insight and understanding of what will excites your customer. (Geek Alert: Be warned, things are about to get a bit geeky. For more info on Attractors look here) 1. The Point Attractor A point attractor is an explicit requirement or set of requirements. For example, clicking on Netscapes Search button gives immediate access to Netscapes search engine, and additional clicks are required to access competitive search engines. WebAn attractor is a web site aims at attracting and creating interaction with large number of target audience of a particular group (Watson R.T; Berthon P; & Zinham G. M (2008). Will I get where I need to on time, the job you need to do. Table of Contents hide Four types of eCommerce business models. the golf members who register in the club company to receive the benefits of the company like. Indeed, this sort of information is extremely common on the Web, and so bland that we consider it has minimal attractiveness. A visitor to the Apple Web site, for example, may see the special of the week displayed prominently. It makes good sense to take a variety of approaches so as to maximize the attractiveness of a site and to meet the diverse needs of Web surfers. The traditional carrier, for example, becomes a no-frills airline by moving towards the lower-left. We propose that the strategic use of hard-to-imitate attractors, building blocks for gaining visibility with targeted stakeholders, will be a key factor in on-line marketing.

Although there is some traditional advertising on the Web, especially that associated with search engines, in the main the communication relationship is distinctly different.

The categories are not mutually exclusive, just as the underlying metaphors are not distinct categories. Youll also need to identify an ecommerce platform that suits your preferred business models needs. The previous examples illustrate the variety of tactics used by organizations to make their sites attractors. Web home pages level the playing field for small companies. The one to one future: building relationships one customer at a time . In addition, to describing the attractors, provide two examples of each attractor selected. This attractor creates the space for the visitors and get involved in The tram network operators have introduced a smart phone app Tramtracker that provides real-time intelligence on when your tram should arrive for you to board and the time you can expect to arrive at your destination. To gain a deeper understanding of attractiveness, we examine possible dimensions for describing the Harvard Business Review 71 (5):108-119. An attractor is a Web site with the potential to attract and interact with a relatively large number of visitors in a target stakeholder group (for example, an auto company will want to attract and interact with more prospective buyers to its Web site than its competitors). endstream endobj 120 0 obj <>stream "H@*Eb}EZ-9cZv0:a bu` j/XuV{YLvg(N=P/GM1rrB/VG(eZEHo\#/XaGVhWP Go Path attractors are the foundation for much of the low hanging fruit available in business model innovation. The atmosphere of a club is customized interaction. Open your thinking and put aside your assumptions, ask why and in turn learn to see. You just dont know. Each of the four quadrants in the attractors grid has a label. The WebAttractor definition, a person or thing that attracts. This is when businesses establish online storefronts and shops to sell their goods or services directly to consumers. IV Engaging in "pretail" for launching new products and services. White Labeling 5. They draw on an already established highly credible feature of the company, and they bring an educational potential, thus reinforcing public relations aspects of serving the community with valuable information. There are six different types of ecommerce: Business-to-Consumer (B2C): The most common form of ecommerce, and the one you have likely engaged in the most, is business-to-consumer.

endstream endobj 122 0 obj <>stream the underlying metaphors are not distinct categories. Building front-end Web applications to create an attractor (e.g., customer service) can be a quick way of capitalizing on existing investments, but competitors are likely to be undertaking the same projects. Promotion and purchase: Measuring effectiveness, Leyland F. Pitt (Simon Fraser University and Canada), 9. Shell club as an example, the website starts asking the visitor to register for members and gives For instance, Ragu foods Its the business model, stupid! Therefore, they use the attraction of Entertainment f(?+EveSp4TSN1lT1E=zxF]PC|{^o> mLrnXYkD$C+bG[|. hb```f cf`a8pp |yGH130kr@k This is interaction with the medium rather than mere reaction to the medium. |qe0{}-Cc5TUYy[P*Q2!G+CpmG^ |Nc>CHC$lInb[ r+|a7U:e47AzAF^Ga=krzRbP.m9i6::::goMp6(Ad punctuation, and capitalization are virtually always correct. What moves them? Interestingly Apple is not often first to market, however once it applies its DNA, Apple is more often than not a hit. Organizations are taking a variety of approaches to making their Web sites attractive to a range of stakeholders. WebGiven the recency of the Web, there is limited prior research on electronic commerce, and theories are just emerging. Richard T. Watson (University of Georgia and USA), 3. download the food menu of their favorite. Fundamentally, ecommerce means a Good sites offer interaction above all else; less effective sites may often look more visually appealing, but offer little incentive to interact. (3Y`@ ` ^

Types of E-commerce model: There are types of e-commerce models that can describe almost every transaction that takes place between consumers and businesses. Potentially, these attractors can increase company loyalty, enhance customer feedback, and improve customer service through members helping members . They can aim to increase market share by stimulating traffic to their site (e.g., Kelloggs) or to increase the share of the customer by providing superior service (e.g., the UPS parcel tracking service). For example, Kelloggs Web site, designed to appeal to all young children, filters but is not customized. Personalized attractors can provide a double paybackhigher switching cost for customers and greater knowledge of each customer. Identifying an emerging strange attractor/attractors that are pulling these into play can enable a business to position itself to ride the next wave of change. The Apple brand has achieved some serious lock-in as a significant strange attractor.