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Richard has served in a franchise operations capacity for more than 20 years with brands such as TCBY, Carvel, and Moes Southwest Grill. Tropical Smoothie Franchise Cost & Profit for 2023 Explained - Vetted Biz By Jonathan Maze on Apr. Tropical Smoothie Cafe CEO Charles Watson has been with the company for more than 10 years and is passionate about supporting the franchise system's . On April 16 we met our goal of 100,000 smoothies, but our franchisees havent stopped there, and the new challenge is to donate a total of one million smoothies by the end of May. "As a first time CEO, learning to view the business from a thinking vs. a doing mentality was a challenge I faced. A veteran hospitality professional . Tropical Smoothie Cafe Posts Record-breaking Q2 Results If you are a resident of or want to locate a franchise in one of these states, we will not offer you a franchise unless and until we have complied with applicable pre-sale registration and disclosure requirements in your state. ", Charles Watson was named CEO in December 2018. The impact of the more formalized committees we have set up, and the close connection I have with TFC has gotten the system more comfortable with my style and thinking, and I believe, since trust is earned, I still have a long way to go, but am off to a good start. Or the Hummus Veggie Wrap? Currently, the following states regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota (File No. Find contact details for 700 million professionals. In July 2018, I was named interim CEO, and then permanent in December 2018.". And by the way, thats one way Tropical Smoothie Cafe has grown so big so fast the food. New York State Disclaimer: This advertisement is not an offering. In her role as Chief Development Officer, Cheryl drives the brands franchise development sales, real estate and design and construction. I was born with a strong work ethic. Absolutely. How do you feel about franchise advisory councils? Charles Watson, Tropical Smoothie Cafe Corp: Profile and Biography Mark Montini joined Tropical Smoothie Cafe as Chief Marketing Officer in October 2019. Atlanta, GA. Were 100% focused on domestic right now. With extensive experience in the food service industry, Paul comes to Tropical Smoothie Cafe from Popeyes, where he served as the Chief Accounting Officer and spent nearly two decades working in the brands financial and accounting departments. How are we purpose-driven? And were rolling that out under our tagline of Inspire Better. 770-580-2333 It is, however, still a hefty financial investment. Our relationships are founded on trust and respect for the unique talents of our teams, franchisees, and vendors alike. Is there a smoothie that you personally are thrilled is on the menu, but just dont enjoy yourself? There is no assurance that you will do as well. Within the first day, several local franchisees jumped on board and donated more than 600 smoothies each, and the donations just kept growing from there. Because sure, the smoothies sell well and all, but did you know about the Chipotle Chicken Club flatbread sandwich? Interested candidates should have business experience, along with a minimum net worth of $350,000 which includes $125,000 in liquid assets. Thats why food and smoothie innovation is so important, its to keep things fresh and to make sure that our guests are getting exciting things to be able to see and try. 770-580-2333, NRN Editors Discuss Digital Engagement with CMO Deborah von Kutzleben, In Her Own Words: Tropical Smoothie Cafe franchisees gain Cheryl Fletchers support, Tropical Smoothie Cafe Opens First Double Drive-Thru Location. FDD Talk 2021: Tropical Smoothie Cafe Franchise Review (Financial Tang asked Watson what support his Franchise Owners need from Tropical Smoothie Cafe. Significant Achievements Announced - Tropical Smoothie Cafe LLC In this role, Mark leads brand, marketing, product, and digital innovations core functions of delivering the remarkable guest experience that drives Tropical Smoothie Cafes success. This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply. in December 2018. And is there a smoothie that you wish to see added to the menu in the future? SKR Vr Glasses VR Headset Controller with Remote Tropical Smoothie Cafe CEO Charles Watson admits that his brand isn't always at the leading edge when it comes to technology innovation. Michael Lapid joined Tropical Smoothie Cafe in October of 2019 to the role of Chief Information and Digital Officer. One of the biggest expenses seen in the income statement is $12 million spent in . Under his leadership, the Tropical Smoothie Cafe system grew from 265 open units to 725 open units. Tropical Smoothie Caf is a Georgia LLC organized on June 25, 2012. A veteran hospitality professional, Charles has worked for several hospitality-related companies, including Wyndham Hotels & Resorts, Intercontinental Hotels Group, US Franchise Systems, Inc., and Hospitality Real Estate Counselors. In a highly competitive segment, we're one of the fastest-growing quick-casual brands, opening 124 new locations in 2019 alone and singing 213 development agreements to open hundreds of businesses over the next few years.". Provide product innovation and innovation in general. Tropical Smoothie Cafe Similar Companies - SmoothieProClub.com If your Franchised Business includes a drive-thru, the additional expense (including the cost of leasehold improvements, restaurant fixtures and equipment, and other costs) would be approximately $35,000 to $45,000. Such filing does not constitute approval by the Department of Law. John Joseph Dallier - Worldnews.com The chain plans on opening an astonishing 200 locations this year alone, which will mean its opening its 1000threstaurant. Tropical Smoothie Cafe Achieves 11th Straight Year of Positive Same When asked about developing people skills with a generation used to communicating online, Its an opportunity for us as managers and Franchise Owners to teach the staff how to greet people, look them in the eye, and ask how may I serve you today? Its our job to teach the next generation. charles watson tropical smoothie net worth Charles Watson CEO. What is something you wish more people knew about the chain and its products? Occhiogrosso: What is the mission and goal of the company over the next few years? We had a high level of mutual trust and respect for each other that existed before I assumed the role of CEO. If you are a resident of or want to locate a franchise in one of these states, we will not offer you a franchise unless and until we have complied with applicable pre-sale registration and disclosure requirements in your state. Tropical Smoothie Cafe CEO Charles Watson on franchisee success and Since that time, he has led the company on its quest towards $1billion in sales by 2023. I may have been, in fact, the person responsible for awarding them a franchise! The average tropical smoothie franchise owner s salary/pay is estimated to be $126,000 per year, based on an average net revenue of $1,009,803 and a profit margin of 15%. Our consumers really like our food. Franchising offers multiple benefits to a business as a whole. As reopening guidelines are being determined, we plan to move forward with an abundance of caution. Tropical Smoothie Cafe CEO Charles Watson has been with the company for more than 10 years and is passionate about supporting the franchise systems sustainable growth, the success of its franchisees, and the execution of the brands Inspire Better mission. While we had always involved franchisees, I felt it needed to be formalized and more visible to our franchise system. charles watson tropical smoothie net worth How Much Do You Make Owning A Tropical Smoothie. SUCH REGISTRATION DOES NOT CONSTITUTE APPROVAL, RECOMMENDATION OR ENDORSEMENT BY THE COMMISSIONER OF CORPORATIONS NOR A FINDING BY THE COMMISSIONER THAT THE INFORMATION PROVIDED HEREIN IS TRUE, COMPLETE AND NOT MISLEADING. Husband-And-Wife Team Inspire Better | Tropical Smoothie Cafe Tropical Smoothie Cafe Continues Aggressive Expansion In Texas Now were really taking the lead from our franchisees and building out DMAs organically from outside them. Watson: "Tropical Smoothie Cafe is a national fast-casual cafe concept inspiring healthier lifestyles with more than 850 locations in 44 states. Prior to joining Tropical Smoothie Cafe, I worked for several hotel and hospitality-centric companies, including Wyndham Hotels & Resorts, Intercontinental Hotels Group, US Franchise Systems, Inc. and Hospitality Real Estate Counselors. I love that. For the fiscal year 2021, these End-Cap and In-Line Tropical Smoothie Cafe Restaurants typically ranged in size from 1,200 to 1,900 square feet. In this role, Mark leads brand, marketing, product, and digital innovations core functions of delivering the remarkable guest experience that drives Tropical Smoothie Cafes success. Amid all the pandemic news and stories of how the foodservice business is coping with the crisis, I thought I'd attempt to redirect our attention today, even if only for a short while. Watson has more than 10 years of experience with Tropical Smoothie Cafe and led our franchise development efforts since 2010. A minimum net worth of $350,000, which includes $125,000 in liquid assets; Investment and Fee Structure: Start-up fees: A new Cafe investment is between $198,500 and $543,500. If you don't have a Tropical Smoothie Cafe near your home yet, just wait a bit. In that role, he was responsible for all aspects of franchise development, real estate, design and construction and franchise administration and helped grow the system from 265 open units to 725 open units. So we dont have any specific development goals associated, i.e. Luckily in my first two years as CEO, we continued to expand the footprint of the brand, and increase brand awareness, drive profitability for our franchisees and drive our comp sales. The success of our brand is about the talent and drive of our talented executives and Support Center team. So in cities where you see a lot of brand-awareness and a lot of units, we will have moved into the core center-city demographics, but we typically work outside in. My job is to serve them. Complete the form or call 770-821-1928, and a Tropical Smoothie Cafe franchise development leader will reach out to you with more information. My predecessor did a great job, so most of the hesitancy candidly was, "will this guy be as good, will we have the same amount of success?" For more information about owning a Tropical Smoothie Cafe franchise, complete our form! CALIFORNIA DISCLAIMER: THESE FRANCHISES HAVE BEEN REGISTERED UNDER THE FRANCHISE INVESTMENT LAW OF THE STATE OF CALIFORNIA. The role employees play in setting the customer experience in the restaurant. See where were looking to grow to meet the incredible demand. Call now and speak to a franchise development leader. Without our franchisees, committees, and council, I simply could not do this job. Prior to joining Tropical Smoothie Cafe, Pete served as the Deputy General Counsel and Chief Compliance/Risk Officer at Popeyes for over 10 years and has extensive experience handling corporate transactions, both in-house and in private practice. John Joseph Dallier, 61, passed away suddenly at home after severe health complications. Richard Key serves as the Chief Operations Officer, responsible for overseeing the operations team and its support and training of the Tropical Smoothie Cafe franchise community. And so I think were right on pace. We have quesadillas, we have flatbread sandwiches, we have sandwiches, we have salads. At the end of the day, we are a restaurant company and how great our food and smoothies are determines [success]. While the pandemic destroyed thousands of restaurants last year, Atlanta-based Tropical Smoothie Cafe had one of its best years to date. So were a brand thats going to be close to pushing a 3:1 investment ratio. 770-580-2333 I worked for my father throughout my teenage years, and those years were my first taste of what the industry was all about. And I dont think enough people know that you can go off script to substitute or to take out, etc. Tropical Smoothie Cafe has deals in place for hundreds more locations in the pipeline and is on track to meet Charles aggressive goal to hit 1,500 locations by the end of 2024. Tropical Smoothie Cafe, LLC, 1117 Perimeter Center West, Suite W200, Atlanta, GA 30338. Charles also serves on the boards of the International Franchise Association (IFA) and the Certified Franchise Executive (CFE) program. Whats the best piece of advice that other restaurant executives should hear? He's no stranger to franchise development, nor is Charles Watson an outsider, having served four years as the company's Chief Development Officer in addition to his prior role as VP of Franchise Development. Charles recently joined his team in celebrating the opening of the 1,000th Tropical Smoothie Cafe location. This information appears in Item 19 of our Franchise Disclosure Document. Tropical Smoothie Franchise For Sale - SmoothieProClub.com Tropical Smoothie Cafe has deals in place for hundreds more locations in the pipeline and is on track to meet Charles aggressive goal to hit 1,500 locations by the end of 2024. Tropical Smoothie Cafe CEO Charles Watson has been with the company for more than 10 years and is passionate about . As reopening guidelines are being determined, we plan to move forward with an abundance of caution.". Watson: "I think when taking over any brand where you worked alongside your predecessor, there's a certain level of pressure to continue carrying the torch, but also to make necessary changes to the brand to evolve with the changing economy and consumer trends. Michael brings 20 years of foundational IT skills and core functions of digital knowledge critical to shaping our journey to reach guests via innovative technologies. It is for information purposes only. The first thing is to be a business partner. *. Charles Watson, the CEO of Tropical Smoothie Care, was thrilled with his companys performance so far this year, which is what youd expect from a chain whose. "Relationships Rule" is one of our core values, and because of that, people are at the heart of our company. The best smoothie in terms of sales actually going on right now is our Mango Berry Cosmo. We look forward to realizing Charles vision for the company.. No Place Like Home: Home Service Franchises Enjoy Continued Growth During Times Of Financial Difficulty, Little Caesars Pizza Franchise Set To Relaunch In The UK, The Importance Of Having A Franchise Exit Strategy. Related Posts. Resolved: Release in which this issue/RFE has been resolved. It's almost all you need to know about the results of Mr. Watsons work and commitment to the franchisees. Prior to joining Tropical Smoothie Cafe, Pete served as the Deputy General Counsel and Chief Compliance/Risk Officer at Popeyes for over 10 years and has extensive experience handling corporate transactions, both in-house and in private practice. 770-580-2333, NRN Editors Discuss Digital Engagement with CMO Deborah von Kutzleben, Tropical Smoothie Cafe Achieves New Milestones in 2022, These Will Be The 10 Fastest-Growing Restaurant Chains In 2023. Charles Watson has been the CEO since . What is the mission and goal of the company over the next few years? Beyond just smoothies, we serve better-for-you wraps, sandwiches, and flatbreads, and pride ourselves on living at the "intersection of taste, convenience, and hospitality." There is no assurance that you will do as well. In these roles, Charles was responsible for all development of the Tropical Smoothie Cafe brand. I and/or my business partner(s) have the following financials, Tropical Smoothie Cafe, LLC It's tropic time. The success of our brand is about the talent and drive of our talented executives and Support Center team. Pete Ward advises Tropical Smoothie Cafe on all legal and business matters, including franchising, real estate, labor and employment, litigation, intellectual property, licensing, and other commercial matters. So that would be my thoughts. Michael brings 20 years of foundational IT skills and core functions of digital knowledge critical to shaping our journey to reach guests via innovative technologies. Its tough. Tropical Smoothie Caf Income Statement Key Insights-Analysis based off Predecessor 2020-Overall, Tropical Smoothie Caf is a profitable business, with a net income of $7.6 million in 2020. Were right, exactly where It was a little bit of a step back in 2020, but in 2021, our year-to-date comparative sales are [up] almost 30%. Although COVID-19 has directly impacted our business, some days being down more than 50 percent, we consider ourselves lucky to have a business model that allowed us to easily transition to grab-and-go, curbside, and delivery only. Prior to Tropical Smoothie Cafe, Mark served as Chief Marketing Officer with Floor Coverings International where he was responsible for driving the brands digital transformation and leadership position in service-based franchising. I may have a trick or two up my sleeve I do get to make some decisions occasionally around here. Areas we wanted to attack immediately with our rapid growth were direct franchisee support as well as technology support and menu innovation. Based on our fiscal year ending 12/26/2021 and includes 768 Restaurants that were open for at least 12 months as of 12/26/2021. Beyond just smoothies, we serve better-for-you . You may opt-out by. Michael Lapid joined Tropical Smoothie Cafe in October of 2019 to the role of Chief Information and Digital Officer. Sometimes youve just got to go with the taste. With extensive experience in the food service industry, Paul comes to Tropical Smoothie Cafe from Popeyes, where he served as the Chief Accounting Officer and spent nearly two decades working in the brands financial and accounting departments. Tropical Smoothie Cafe's Profile, Revenue and Employees. Charles is a graduate of The Hotel School at Cornell University and also holds a Masters of Business Administration from The Terry School of Business at The University of Georgia. Tropical Smoothie Cafe, LLC . "Our franchisees are the heart of our brand, so we wanted to make sure we were doing everything we could to help them stay afloat through the crisis. We like to call it chopping wood, meaning you dont decide when quitting time is; you simply get the work done. Richard has served in a franchise operations capacity for more than 20 years with brands such as TCBY, Carvel, and Moes Southwest Grill. And so I dont know. I wont lie, it was a blow to the ego at first, but it taught me what being a role player means and how important every role is to the bigger picture. charles watson tropical smoothie net worth. Youre paying for a premium product. Tropical Smoothie Cafe CEO, Charles Watson, talks franchising When Charles Watson became the new Tropical Smoothie Cafe CEO in 2019, the company claimed that it could be looking at $1 billion in sales in the next five years. And then number two, I would say a franchisee base that is second to none. Im a football lover. We have very dedicated franchisees that just go out there and drive the business every day. Well see, I may have to bring that one back. Because 99% of Tropical Smoothie Cafe's system is franchisee-owned and operated, it was my goal to maintain consistency for them and move the company forward in the right direction, with a lot of reverence and respect for the past. . The smiles we saw and stories we heard inspired us to think bigger and explore how we could do even more to support the communities we serve. Drain-Net Technologies. Charles Watson, CEO of Tropical Smoothie Cafe, LLC, said, "It's inspiring to be part of the growth that Tropical Smoothie Cafe has . During the current COVID-19 crisis, what steps have you taken to ensure that Tropical Smoothie Cafe supports the local community? Tropical Smoothie Cafe. We want to be an escape for our consumers in this hectic world we live, and an incredible business model for our franchise partners It's an exciting time to be a fast-casual concept within this segment, specifically as the market size of the juice and smoothie bars industry is expected to increase by 2.3% in 2020, reaching nearly $3 billion in revenue across the globe. we dont want to go to Manhattan and open 30 locations. Cheryl Fletcher joined Tropical Smoothie Cafe in July of 2017. Vice President Franchise Development. Every day is a day to celebrate at Tropical Smoothie Cafe, with all the success were having. Then I was our chief development officer and Ive been our CEO for about three years now. CALIFORNIA DISCLAIMER: THESE FRANCHISES HAVE BEEN REGISTERED UNDER THE FRANCHISE INVESTMENT LAW OF THE STATE OF CALIFORNIA. What is behind the companys rapid growth and impressive success (which, according to a company spokesperson, sawyear-to-date same-store-sales increase by 38% in recent quarters)? F-9894), New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington and Wisconsin. Sure. Its been quite the adventure since becoming the CEO in 2018, and Ive enjoyed every twist and turn in the road. In this role, Mark leads brand, marketing, product, and digital innovations core functions of delivering the remarkable guest experience that drives Tropical Smoothie Cafes success.